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Purposeful innovation
Conscious cycle care is driven by a thoughtful and holistic approach to everything we do. And conscious cycle care is for every body.
From our consumer-centric approach to innovation and product design, to sourcing materials that don’t harm your body and are better for the planet, DIVA™ creates products that fit your unique anatomy and deliver on quality, safety, performance, and sustainability.
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Sustainability
As a certified B Corp, we are motivated not by profit but by the people whose lives we’re impacting. We are committed to sustainable stewardship and being leaders in business for good.
For the last century, disposable pads and tampons have been disrupting our eco-system with chemicals, plastics and dyes. With the DIVA™ Cup, we introduced the world to safe, cost-effective, and eco-friendly period care.
Now, as we continue to innovate, sustainability remains at the forefront of our minds.
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Quality
With the support of expert knowledge and data-driven research, our products are made with quality materials and ingredients that are safe for your body and our planet.
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Consumer experience
We want you to love your DIVA™ products, and we're here for you as you navigate every step in your cycle care.
Our multilingual consumer experience team can be reached via phone and email Monday through Friday from 8:30am-4:30pm ET. Or just send us a DM.

Founded by Carinne Chambers-Saini and her mom Francine Chambers, DIVA launched the Original DivaCup to revolutionize menstrual care. Today, DIVA supports every stage of the cycle — from menstruation to postpartum and beyond — with quality, body-safe products. More than a brand, DIVA is a movement: breaking stigma, elevating education, and championing body literacy and self-care.

My mom, Francine, spent her whole life searching for a better, more comfortable alternative to pads and tampons. She found it in the modern menstrual cup. She knew she had a winning product and together, we launched the DIVA Cup.
It's hard to believe that was twenty years ago!Our small business began in the basement of our house in Kitchener, Ontario, and before long, we were a household name.Today, we are committed to being your conscious cycle care partner, as you take the leap toward life-changing, reusable period products.
Carinne Chambers-Saini
DIVA, Founder and CEO