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Our Impact
menstruating in comfort and with dignity is a human right

Each year, we work to support all people who have periods, while destigmatizing menstruation through education and advocacy. DIVA™ commits 2% of revenue to support community organizations, charities, and educational institutions with their work to increase access to safe, affordable, and sustainable period care.

Impact Overview 2023

  • Community Engagement and Giving

    • $680,000 of product and financial support donated 
    • 8000+ DIVA Cups donated  
    • Over 40 community organizations serve
  • Education and Advocacy

    • Over 11,000 educational brochures and 630 demonstration kits sent to community organizations and medical facilities  
    • Reimbursed consumers’ unjustly charged tax on period products as part of the Tampon Tax Back Coalition  
  • Sustainability

    • Since 2003, DIVA’s product donations have diverted 100,000,000 disposables from landfills  
    • Over 5,300 DIVA Cups recycled since 2021
  • People and Culture  

    • Expanded our Menstrual Leave policy to include paid time off for perimenopausal and menopausal care  
    • Menstrual leave was recognized as a workplace best practice in the Accelerating Systemic Change Toolkit: Gender Equity Solutions for the Workplace, published by the UN Global Compact Network Canada 
Introducing our fifth annual DIVA™ Impact Report

DIVA’s Impact program aims to generate positive social impact by promoting menstrual equity, education, and access to menstrual products in underserved communities. Partnering with organizations located across Canada and the USA, DIVA—a proud B Corp — has donated over 68,000 DIVA Cups to over 240 organizations since 2018.

Download our Impact Report

Our Impact Pillars

  • Access to Safe and Affordable Menstrual Products
    Access to Safe and Affordable Menstrual Products

    We're committed to creating menstrual equity and believe that everyone should be able to menstruate comfortably and safely. Through providing financial support and DIVA™ Cups to organizations working directly with people in need of menstrual products, we're able to advance our commitment to menstrual equity.

  • Menstrual, Reproductive and Sexual Health Care
    Menstrual, Reproductive and Sexual Health Care

    At DIVA™, we consider menstrual, reproductive, and sexual health care fundamental rights. We collaborate with organizations that offer inclusive sexual and reproductive health services and education that are rooted in an intersectional approach.

  • Gender Equity, Empowerment and Liberation
    Gender Equity, Empowerment and Liberation

    We believe in your freedom. Menstruation is a human experience, not a gendered one. We collaborate with organizations that invest in the empowerment of BIPOC, women and gender-diverse people.

  • Environmental Stewardship
    Environmental Stewardship

    As a B Corp and sustainable menstrual product company, we put people and the planet first. Through this pillar, we support organizations dedicated to protecting environmental resources.

  • Certified B Corp

    We are proud to be a company that makes a difference for our community and planet.

    Read more
  • Tampon Tax Back

    Did you know 21 states still tax period products as luxury goods? If you purchase select DIVA products in these locations, we'll reimburse your tax. All you need is to submit your receipt within 10 days of your purchase

    Read more
  • Sustainability

    As a reusable period care company, sustainability is inherent to DIVA™. Did you know that one DIVA™ Cup can divert over 1000 liners, pads and tampons from landfill?

    Read more

Lifting the lid on menstruation

A Documentary Film